The real estate sector stands at a crossroads. Whilst it can be seen as a stable and financially rewarding career, the industry now faces a growing challenge: how to attract and retain the next generation of talent in an era when work expectations, roles, and technology are shifting.

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Today’s emerging workforce is often driven by purpose, flexibility, and innovation. Real estate must compete for this talent with sectors often perceived as more dynamic, technology enabled and forward-looking.

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This paper explores the cultural, technological, and generational challenges and opportunities facing real estate and how to help position the industry as a career of choice for the talent it needs to thrive.